On with Kara Swisher cover image

Is the Fight Over Abortion Rights Enough to Beat Trump? with Shefali Luthra, Sarah McCammon and Mary Jo Pitzl

On with Kara Swisher

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Understanding B2B Marketing and Key Metrics

This chapter explores the intricacies of B2B marketing, focusing on the importance of metrics like Return on Ad Spend (ROAS). The speakers also discuss how to effectively engage target audiences, highlighting LinkedIn as a powerful tool for connecting businesses with potential leads.

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