Is Facebook Worth a Hit?

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Timothy Stanley: How do you help the tactical person? He says it's not easy to elevate that discussion. We get sucked down into how do i tune for my keyword, he says. And we never stop to even ask if facebook is worth a shit,Stanley adds. "We got to get to director level and above saying, answer the answer the big questions"

Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still finding a crust of bread in the corner for so-called "click attribution")? According to a 2019 paper published by ThirdLove (which happens to have been Michael's last call on our last episode), that's a pretty nice way to go, and we thought it would be fun to see if we could raise Tim's blood pressure by giving him something to vigorously agree with for once. It was. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.