Do I do anything you tell me to do? No, you don't. I'm writing it down.

Yeah,

I'm going to upstairs at Eric's. I got that. You

will recognize some of the songs I guarantee you. I will absolutely.

No, I don't know. I'm going to. I think you only have to tell me five times. OK, now and now I'm going to. Do you think that do you think that HubSpot has to like I think we should talk to them? I don't think you have to say the audio destination for business professionals every time

it's in the copy. I'm just going to tell you

in the copy. I know, but it's just I don't know. I'd like something shorter. Like maybe we can. Right.

You want to have a podcast network? Yeah, done. Yeah, not about that. Yeah, that's good. The land BC.

That's that's that's good. Speaking of Paul Giamatti right there. Yeah, great role. Great role. That's I think that's the first role that I remember Giamatti yet. And then he was great in in sideways.

Oh, he was awesome inside sideways, which that movie reminded me. I mean, it's the same director, obviously, but yeah,

it's yeah. It's you get from the beginning of the movie where you hear the static in the background like it's an older movie play and I'm like, good, good touch. Good touch. Yeah, it's beautiful. All right. All right.

Yes, let's go to our next story here, which is a really fascinating one. And also weirdly fits into our predictions, especially mine, by the way, which comes to its courtesy of DigiDay. And this is time appoints its first chief events officer as publishers. Double down on events in 2024. This was really fascinating to me. The article opens up by saying time today has announced the newly created role of chief events officer in a move that's emblematic of the media industry's fervor toward events revenue heading into 2024. Dan McSci, Dan McSci, times that executive editor and VP of events was promoted to the C suite after the media company experienced a 70 percent year over year increase in US events revenue in 2023 and a 14 percent increase year over year in international events revenue, according to time CEO Jessica Sibley. I imagine that meeting went, Hey, Hey, Jessica, who's the one who brought you 70 percent year over year?

Hey, who's that?

Who's that? Maybe you want to give me a promotion or maybe I go somewhere else. Dan says it starts out.

It starts with the D. Yeah. Yeah.

Yeah. Yeah. Yeah. I'm going to slide into your DMS here and just say, Hey, who's the one who will be brought to

you that Dan would not do that.