
Cold Calling Sucks: Full Book Summary
30 Minutes to President's Club | No-Nonsense Sales
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Mastering Cold Calling Techniques
This chapter explores effective strategies for enhancing cold calling success, particularly focusing on the critical first 60 seconds of a call. It introduces personalized openers and the concept of 'problem propositions' to create more engaging and relevant conversations with prospects. Additionally, the chapter provides insights into handling objections and building rapport to improve conversion rates.
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