A/B-testing designs and copy
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Git Better It It Is Sure Is a Good Idea
Tests are the process of showing two or more versions of a design, or maybe a piece of copy, to two or more groups of people at the same time. You measure the performance and you get an indication of which option you tested, which version a works or performs the best. And it's a really great way, kind of te test, test the waters, like a new idea. Or if you have multiple versions of adesign, you on test em to see how they perform before you commit.
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