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Mark Hanis 'The Ukraine Corporate Index: on which side of the war does your brand stand?'

The New Abnormal

00:00

Is There a Gap Between Rhetoric and Reality?

We see this hypocrisy where companies are taking a social stamps. And i think we're seeing this on not only ukrane as, this timely topic, but we see this on a lot, or perhaps every issue. People call it whitewashing. In the climate change community, they call it green washing. In the us, on t c or else where, they callit pink washing. Theyare like up shaming, naming and shaming ar those companies.

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