2min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Manipulation Expert: CIA Spy Reveals You're Being Controlled! "You're Being Manipulated Without Realising It"! Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Art of Persuasion in Advertising

This chapter explores the advertising strategies used by successful brands, contrasting them with common mistakes made by young entrepreneurs. It emphasizes the importance of adopting a comprehensive marketing framework that prioritizes persuasion over just product features.

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