This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Election Marketing: Why Trump Won (453)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Playful Marketing: The Joy of Chilean Sea Bass Crackers

This chapter explores a fun marketing campaign by a cracker brand that launched limited-edition Chilean sea bass crackers. It highlights the campaign's success in generating consumer excitement and its potential implications for future marketing strategies.

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