2min chapter

Cambrian Fintech with Rex Salisbury cover image

Building Mercury with Immad Akhund, Founder & CEO

Cambrian Fintech with Rex Salisbury

CHAPTER

Challenges and Opportunities in Building a Neo Bank for the Middle Class

Exploring the challenges of creating a neo bank that caters to the middle class and mass affluent consumers, including the difficulty of convincing customers to switch from traditional banks and the hope for innovative approaches in the future.

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