Send & Grow by SparkLoop cover image

Turning niche expertise into a $100k newsletter — with Jon Elder of Amazon Insiders

Send & Grow by SparkLoop

CHAPTER

The Importance of Email Marketing

The number of replies coming in and also the amount of sharing that's happening, those really for me alongside potentially, you know, purchases, if you have something that you're selling directly. Those are really the metrics that tell you how well your newsletter is doing. The feedback as well, I wasn't expecting a lot of responses to email, but every single issue that I do, every week I have time allotted to respond to those people.

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