48. Why does marketing need to be sustainable?
Future Proof
00:00
Is It Marketings Job to Drive Consumption?
Many consumers are actively pursuing to do business with companies that they see as being more responsible. Marketing should be at the centre of that, and how it connects with the audiences if an organization is is to survive. And we've seen that past the tipping point in recent research in the us. It was about 56 % in a recent survey, i sol that would choose an unethical brand claimed,. but maybe so.
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