We Need Black Friday To Work(Episode 1)
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Maximize Black Friday Moments
We did all the research over the last couple of years. If we hit our projections, we're finewee went int this with clear eyes about what our ad spend was going to be. So that's the cash position we're in going into black friday. We do see some up tick when we have a good offer at black fr Friday. So we trying to make this moment as big as possible. For slick, we're doing basically two things. The first is a sight wide discount, a where we're going to offer people 25 % off absolutely everything on the sight we had recently raised our prices.
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