Efficient Email Management and Audience Connection

The chapter explores the complexities of email functionality, emphasizing the need for email reputation management and specialized email systems. It discusses the significance of owning email lists for marketing control and highlights specific platforms like on-trip board, Infernosoft, active campaign, and aWeber. Emphasizing the importance of maintaining control over content and email lists, the chapter advocates for using dedicated emailing systems to ensure best deliverability and compliance.