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7 Million Dollar Lessons | Ep 493
The Game w/ Alex Hormozi
Why No Base Selling Is More Effective Than Upsells
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The buying cycle on fur coats is the same almost as cars. You go from being a store that someone bought something once to being the first place someone goes when they solve anything related to this specific problem. So in your business, if you have a one time product, especially that's a little bit bigger in purchase, having little things that you can do, even if you didn't make money on them, but you just broke even on them. It more than makes up for the effort and cost of time that you put into it.
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