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Honu
With HONU, that didn't have those things and we decided we're going to start really small. It did under the VAT threshold in its first year and made us 30 grand. I always encourage people to think is like, if they want to quit their job to start a brand, work out what their take home wages first and make that the profit. Don't go in the mentality that I'm going to get all these, because I've done this, get loads of loans and go nuts on all these different things. You lose your mentality, you're now, you're under pressure, you're not thinking about growth, you're thinking about survival. Do the agency thing,