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2min chapter
Ric Edelman Unplugged
The Compound and Friends
How to Be a Successful Broadcaster
Don't be a broadcaster like I was Be a narrow caster niche Exactly. Choose the demographic choose the psychographic If you are into plumbers your dad was a plumberYour uncles are plumbers your brothers are plumbers And you know everything about plumbing become the plumbing advisor right for plumbing trade association magazines going go to the plumbing conventions and have a booth Target only plumbers. There's a lot of them. People fly from all over the world to have this guy do surgery on their thumbs He is an incredibly narrow practice and an incredibly successful one Advisors are still acting like generalists and we know now that the market environment is so complicated Yeah, we can't be experts in every one
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