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Branding: Brand Personality for Amazon Sellers
Seller Sessions Amazon FBA and Private Label
The 12 Archetypes of Brand Identity
Brand archetypes are a powerful tool for establishing a distinct and relatable brand identity. By identifying and aligning with a specific archetype, we can infuse our brand with consistent values, traits, and behaviors that resonate with our target buyers. The Outlaw brand is a risk-taking type of brand archetype. It's a brand that is challenging. It's shocking. It's bold. Usually they're very innocent type of brand archetypes. And Kat Von D is exactly the opposite.
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