A Change of Brand  cover image

New York City FC with Milo Kowalski and Justin Au

A Change of Brand

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Typography and Identity in NYC

This chapter explores the historical development of typography within the New York subway system and its reflection of the city's essence. It also discusses the brand design process for New York City FC, emphasizing the creation of a custom typeface and the intricate challenges faced in building a strong visual identity that resonates with the city's character.

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