If i'm talking to a marketer and saying, imagine that urn is, we don't know how many. balls are in it, and we just know we're ging to be able to pull ten balls out of it. That's what's happening when you are looking at the data for your web site. And there their population is really the future visitors to the website. It's not like you can say, while you've got this sample that was a specific ficd thing you sampled from, and now youre ging to make an inference about the larger population.

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