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Softbank: Twilight of an Empire

The Generalist

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Son Masayoshi's Japanese Business Success

After graduating from Berkeley, Masayoshi Son fulfilled his promise to his mother. He returned to a Japan still part way through its post-war economic miracle. After outlining 250 concepts in his invention idea notes, he settled on creating an electronic dictionary. His business would connect the long tail of software companies with physical stores that sold PCs and electronics.

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