How this CMO Scaled from $30M to $2B (#110)
The Shopify Growth Show
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Are You Managing Your Time?
There's a lot that goes into it beyond what marketing contributes, right? Like we own usually the presentation that's being shown during that first meeting. We own a lot of the follow-up collateral that will send to our champion to convince their boss whether they want to buy Veronas or not. So, yeah, getting very cohesive there, because that's just going to make it more efficient. All the traffic you're getting from organic, wherever else, and make sure you close them the right way.
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