272 - The Golden Age of Marketing is Now | Full Funnel Summit Keynote
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Do We Need to Create Email Addresses Anymore?
The most clear cut way to do this is you need to change the goal. When you frame p of how much pipe line do we create? So our sales team wins more tha more of that pipe line. It takes us, whatever, a hundred and 80 calls to get one meeting. And then out of the meetings that we get, we get ten % of them actually moving to a qualified opportunity. Then ouras win them at ten percent. We score it at wind rates of greater than 25%. Here's why revenue operations should own the triggering of outbound sales now, not marketing. Creating emcuas worked perfectly in two thousand 14 when there wa was no contact data bases,. There
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