The Importance of Exclusivity in the Watch Industry

There are newer watch brands that have made a dent or at least captured this high margin category. It's about exclusivity, really narrowing their focus and getting that high net worth individual as a shopper. I recently bought a couple pens from a friend's dad who is like a pen collector. And one of them is a Gucci pen. But the inside of the pen is Parker, which is a brand that's been around for forever.