How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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The Relationship Between Platform and New Customer Revenue
We're saying which of these things right correlation coefficient is trying to understand the relationship between two data sets. And so we're happy to see that that sort of number rocker box MTA point nine five add platform point nine four rockerbox MTA point nine 5 measured incremental point nine two measured LT point eight nine. In this case even it's 0.94 like meta's data is directionally accurate towards your new customer revenue in a way that is just as good as any other platform. So I think what we're saying is standing here on June 27, 2023 that that gap doesn't exist and you can make better decisions by focusing on the information in platform data rather than Meta Data.
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