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Revolutionizing Growth Marketing in Web3: The X to Mint Formula | Thomas Pan | #159

The Milk Road Show

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What's the X to Y Formula for Box Tops for Education?

The 2023 version of X to Y is scan to donate. Instead of cutting the box, you scan the barcode and it gets counted on the cereal company's side. That's a win all around for the nonprofits who are pushing education. And that's a win for the consumer because they're feeling good about giving back.

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