How to Compete With Shopify Plus

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Shopify Plus is where, aside from my own work, I feel like I did a lot of my best work. And it's like, it happens at a startup all the way to the top. You have to have a premise of, okay, this show is intended to do to do X, Y and Z. Then you can decide because it could be, hey, I want to build more education or top of unawareness about this topic. What's the subtext? And that's what that was really all about.

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing.

He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made.

Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features.

0:00 Intro/Background

2:39 The Three Axioms of Content Marketing

20:29 How to Think About Content Marketing

25:00 Mid Funnel Advertising

30:30 Lead Generation

34:30 A Premise in Action

37:18 A Hill to Die On

Follow Tommy:

YouTube: https://www.youtube.com/@thecontentstudioofficial

Website: https://www.thecontentstudio.com

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68