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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
The Differences Between Universal Analytics and GA4
The difference between Universal and GA4 is with regards to the difference between session-based and event-based analytics. There's no difference between visiting a page, first clicking on a button, and it's tracking all of those things out of the box. So you can easily track user behavior based on specific clicks,. people scrolling through the page, and other interactions.
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