In this Marketing Over Coffee:

Learn about the agency lifecycle from Ryan Watson, Partner at Upsourced

Direct Link to File

Brought to you by our sponsors: The Mailworks and LinkedIn

How Upsourced got to servicing creative agencies exclusively

What are the metrics that an agency should focus on?

What are the four stages of the agency lifecycle?

10:50 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc

At which stages can you safely stay?

The Heirarchy of Financial Needs

Fixing a gross margin problem

20:59 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Measuring AGI (Agency Gross Income) and is it relevant?

Managing and optimizing staffing

If it’s all bad, pick one, don’t ignore it.

Building a strong capacity model

Learn more at UpsourcedAccounting.com or on their YouTube Channel

Follow John and Chris on LinkedIn

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters.

The post The Agency Lifecycle appeared first on Marketing Over Coffee Marketing Podcast.