The Power of Group Identity Change

When mohammed salah joined the liverpool football club in britain, he often celebrated goals by dropping to the pitch and ing his forehead to the grass a mose muslem. And so even though there's a lot of anti attitudes in the uk, having a representative of this religious group on your team made them feel a connection to him. A study found that among these liberpool fans, they observed that hate crimes in that area dropped by 16%. This is a really powerful demonstration of how we rethink our identities when someone is part of us.