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Customer-Centered Innovation by Amazon Web Services PM

The Product Podcast

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How Do You Get Ahead of the Game?

A prototype might cost you a billion dollars. You cannot wait till you build a billion dollars to test the prototype. So h it's all about empathy. How do i make sure that what how i use a particular prototype now is very similar to how it'll be when when it is launched for the particular target custom? And if you are a creative person, you can create like a carton page out of u for story board an. Thisa epsi called story board that dot com.

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