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Primal Branding - What Are the Seven Elements?
Timothy Stanley: I think there's probably a lot of fear with creators when they are clicking record and especially editing that I need to hyper edit out every single bit of dead space. He says over correcting can be just as dangerous. So we talk about primal branding and for those of you who where that's a new term, primal branding is a book by Patrick Hanlon. But yeah, practical ways for implementing that. We want to develop a cult like following on our channel, like these people. And that's who just love what we're doing because it's so valuable.