How to Make the Case for Soul Level Connection

When you show up with content when you show up generously in either your authentic content or your net caring. You are mostly building the soul level connection, which if that was strong enough. And at the same time, the marketing the copywriters are working on the logic side and yes the emotional side but dad this is interesting to me. The other day I was thinking, the copywriters the people who are teaching us how to get people to buy. They are trying to get us clear on the pain points. And how to get the what is the emotional driver or the buying reason from the target audience right. Shouldn't that stuff primarily happen in the product design product creation side? It's