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The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor

Grit

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Navigating the Travel Startup Landscape

This chapter details the early years of a travel company focused on technological innovation and the transition from B2B to B2C. It chronicles the challenges faced, including adapting to market needs and overcoming setbacks, particularly after the impacts of September 11th. Through personal anecdotes, the narrative explores the inspiration behind creating a more accessible online travel platform and the lessons learned from past entrepreneurial experiences.

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