Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

725: Customer Strategy in the Age of AI (with Mark Abraham, BCG’s Personalization Lead)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

CHAPTER

Overcoming Organizational Inertia in Banking

This chapter examines how banks struggle with organizational inertia despite having access to advanced technology and data. It highlights the need for a customer-centric approach and the vital role of leadership in fostering personalized services through accountability and experimentation.

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