How to Prioritize an Unending Array of Features

Tracy: How do you sort of approach how to prioritize an unending array of features and we need this and we need that? And especially at a company of your side, that's a really critical thing to focus on, but not to do. Tracy: Having a clear mission statement is key here because it helps us make the right decisions. If we're all driving at the same thing, then we might actually be able to move the needle there.