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Mobilizing Support: The Power of Memes and Community
This chapter examines the pivotal role Black communities and the Divine Nine played in supporting Kamala Harris's campaign, focusing on her record-breaking fundraising and the cultural crossover with the 'Bratz Summer' phenomenon. It also discusses the impact of social media, particularly memes, in shaping public perception and making her campaign relatable, while navigating the complexities of branding in political movements.