In 2009 he launched a business working with international speakers to launch them in the UK market. Took off crazy, £4 million in the first year and it was good times. But then the GFC came along global financial crisis and the whole thing came crashing down. He went from living in a penthouse apartment near Chelsea to moving into my sister's spare room in Acton. The book Keep Person of Influence is about how celebrities build personal brands.

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