Security Money: The Index Dips and 20 Years of Cybersecurity Consolidation - Ross Haleliuk - BSW #411
Business Security Weekly (Audio)
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Navigating Cybersecurity Marketing
This chapter explores the evolution of knowledge in the cybersecurity sector and the strategic marketing approaches necessary to engage younger audiences. It emphasizes the importance of a relatable brand image and targeted outreach, contrasting conventional fear-based tactics with a more approachable strategy.
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