9min chapter

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Influencers & Elections, The White House & Drug Pricing 08/15/24

Squawk Pod

CHAPTER

Influencers in Political Campaigning

This chapter examines the impact of social media influencers on political campaigns, following the first Creator Economy Conference at the White House. It contrasts traditional marketing with the emerging influencer marketing strategies and discusses the effectiveness of various platforms in reaching target audiences. The chapter also highlights the need for transparency in influencer arrangements and reflects on the broader implications for voter engagement and election outcomes.

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