
Most Branding Doesn't Work. Try This Instead.
The Digital Marketing Podcast by Exposure Ninja
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Using a Call to Action to Increase Your Brand Awareness
Some of the fastest growing businesses to day have utilized this hybrid intent, base brand response approach. All digital channels are tailored for allowing some sort of response mechanism. You need to break your customer journey or journeys into multiple steps. For example, our agency, exposion injure, we know that marketing manages to start researching a particular aspect of digital marketing. They might do this on youtube or google or amazon. Now they'll find something that is ranked on all of these different locations. This is the free web review and then have a consultation with their team about their goals. We see if we can help them become a client which may become a sales success. So it builds brand whilst generating sales
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