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SoulCycle: Julie Rice & Elizabeth Cutler (2019)
How I Built This with Guy Raz
Soul Cycle
Two women with no background in fitness set up some stationary bikes, dime the lights and boosted the music. Soul cycle grew from one little studio in new york in two thousand six to nearly ninety to day when it's sold to a larger company. About ten years after it started, the founders walked away with ninety million dollars each....
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