“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners
Unpacking the Digital Shelf
00:00
The Importance of Building Memory Structures in the Brain
Peter Fields and Les Benet are Adva researchers in the UK. They talk about the importance of balancing demand capture with this idea of future demand, of building brand. It involves building memories and building structures in the brain so that when I'm thinking protein powder, I'm thinking like vital proteins is one of our brands. But that takes time that it doesn't happen instantly. You can't wait because if you run out, if you're looking at dried stocks and you harvest that field so there's nothing left, you can't instantly turn to future demand. And more brands are talking about community too, which really ties into all of this as well.
Transcript
Play full episode
