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App Marketing by App Masters

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How to Boost Engagement in a Social Media Campaign?

It wasn't like he linked to the app and make sure you download it. We were boosting towards get more engagement because since this was already showing signs of virality, we knew that this was interesting for people. So once you see a post that has, I don't know, 10,000 comments, you're tempted to go and check the comments. And if you see the comments that tell you, hey, this app looks amazing,. It will be drawn to download the app. "We weren't targeting installs or other down the funnel conversion rates, like conversions like trials," she said.

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