Using Content as the First Piece and Growing From There

Trevor: I think what you've laid out here is quite a nice multi channel approach of using content as the first piece and then growing from there. We're at a point now where like people just don't want to be on Zooms anymore. And so just finding more ways to build those relationships in a thoughtful way because the virtual Zoom calls it tough. Colin: So any other points, Trevor, that we've not touched on that's important for anyone to pick up on before you wrap things up?

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