Is There a Code of Conduct in Pharma?

It's always, it depends. There are rationales outside what would be just making this always like a double or comparator arm. But usually if you're new on a market, you already have the comparator data. Fama did a lot of really bad things and that's why lots of pharma companies now have a code of conduct. That's because people did it. Not because pharma is so great said it fights against.