Riding Unicorns: Venture Capital | Entrepreneurship | Technology cover image

Yoko Spirig, Co-Founder & CEO @ Ledgy

Riding Unicorns: Venture Capital | Entrepreneurship | Technology

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How to Price Your Startup

The employee piece, making it clear, telling the equity story to your employees is important. How do you guys measure that? Do you look at how often employees log in to check out their net worth and compare that to your competitors? You mentioned that you started looking at bigger enterprise style clients and that you brought in pricing. How did you know how to price your tiers and what to include? What was the process that you went through to get to wait for now?

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