What is a sugar daddy, really? The answer might disturb you. Brook Urick takes us into the shadowy world of sugar dating, where young women are lured into dangerous situations under the guise of financial security. From being a would-be sugar baby to becoming the public face of SeekingArrangement, Urick unveils the unsettling truth about these platforms and their role in enabling predatory behavior.

Urick’s revelations go beyond personal experience. She exposes how these websites intentionally protect exploiters, with their founder even caught in a sting operation attempting to meet a minor. With the passage of FOSTA-SESTA in 2018, making these platforms criminally liable, she questions why they still exist. Her goal? To bring public awareness and legal scrutiny to an industry built on deception and harm.

Shermer and Urick discuss the realities of sugar dating, the blurred lines between sex work and exploitation, and the psychology of men and women in the industry. They explore legal and ethical debates, feminist perspectives, and societal consequences of prostitution and pornography. Urick shares her experiences at SeekingArrangement, including the dangers young women face and the website’s role in fostering systemic abuse and deception.