Leverage, It's a Framework

Bhut: I think the combination of them, like we talked about levers, i think the ccombination of them too, is a way to create difference for eran. And it may actually help you rethink competition, because rather than just going om looking at every other company that sells shoes, and im looking at the companies that help solve a that deliver the meaning that customers or it may not actually just be shoe companies. That makes that purchase meaningfort the product is meaningful and and unique. It really provides it, it is a framework, but it provides guard rails in a very tangible way," Bhut says.

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