3min chapter

The Product Marketing Experts  cover image

Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches

The Product Marketing Experts

CHAPTER

How to Be a Successful PMM

Kerry: Most companies, especially at the executive level, have really opinionated teams. How do you manage that and ensure their opinions are taken into account? Kerry: Having a clear understanding of ownership areas, roles, responsibilities is absolutely crucial. I'm big on testing. You can just be scrappy and take your top five customers and talk to them and run the narrative by them.

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