I Love Emoji Style Copywriting

It's important to think about wearing your funnel that you're showing this copy to. A lot of the time what we see is that snap your catch, your witty or stuff works better at top of funnel where you're just trying to get that cheap click. There's oftentimes where that long form explanation type copy won't really work at top of one because you're saying people don't really want to read that much. Once people are in your funnel, they know of your brand, then you can start to hit them with explaining different pain points about the product or Q&A and testimonials.

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